SceneBuilder will let Max users deliver "richly rendered and interactive 3D content over the Internet". It's designed to assemble and edit the content of a "VET" scene before its final output to a Viewpoint Media file. A VET scene is a collection of 3D objects, material properties, animators, interactors, and the definition of the 3D environment (i.e., panoramas or the maps of environmental-lightmaps).
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