Exluna announced today that Digimation will distribute Entropy 3.1, which includes an integrated interface for 3ds max. Digimation will be offering a promotional price of $1200 on Entropy (a savings of $550) through March 31, 2002. Read on for the whole PR.

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Exluna and Digimation in strategic relationship to market and distribute the Entropy™ rendering system
Worldwide distribution and support provides Discreet 3ds max artists easy access to same renderer used in film studios - Promotional pricing through March 31, 2002

BERKELEY, Calif., Mar. 21, 2002 - Exluna announced today that Digimation, Inc. will distribute Entropy 3.1, which includes an integrated interface for Discreet's 3ds max™ software. Digimation is the foremost supplier of extension products for Discreet's 3ds max, the industry leading 3D modeling and animation package with an install base of over 175,000 users.

Digimation is pleased to announce that they will be offering promotional pricing on Entropy to kick off the relationship. Through March 31, 2002, Digimation customers can purchase the Entropy rendering system for only $1200 (a savings of $550). For more details, please call Digimation at 504-468-7898 or visit their web site at www.digimation.com. Digimation representatives will also be in the Discreet booth (#1426) at the Game Developers Conference taking place today through Saturday at the San Jose Convention Center.

Digimation is a worldwide publisher and distributor of 3D animation software and currently brands over 40 extensions (plug-ins) for 3ds max software, working with developers around the world. Digimation maintains a customer base of graphics professionals, including game developers, movie studios, and digital design professionals through a global network of resellers and distributors.

"As the publisher of the Discreet Resource Guide, Digimation has direct access to every customer who purchases 3ds max", comments Beth Loughney, CEO of Exluna. "This agreement accelerates Exluna's goal of making Entropy accessible to the widest reach of digital content creation artists everywhere with a partner well known for outstanding service and support."

"With Entropy 3.1, our 3ds max software customers are limited only by the bounds of their imagination", states Digimation President LaVina Larkey. "This relationship provides access and support for this production quality rendering solution to 3D artists across the globe through Digimation's extensive distribution network and marketing experience with Discreet's 3ds max."

Entropy 3.1 brings an unequaled combination of performance, price, features, and the proven ability to meet the demanding requirements found in film production, game development and design. A unique hybrid scanline/raytracing architecture and extensive feature list sets Entropy apart from any other rendering solution. The comprehensive feature set surpasses any rendering solution previously available to 3ds max artists, including analytic anti-aliasing, global illumination, sub-pixel displacement, depth of field, caustics, motion blur, comprehensive geometry support, and the power and flexibility of programmable shading with full support for the RenderMan™ shading language. A multithreaded architecture and efficient memory use allow Entropy to render highly complex scenes with spectacular results.

About Digimation
Digimation, Inc., Discreet's Preferred Plug-in Publisher, has developed and distributed plug-in technology for 3ds max as well as stand-alone graphic oriented programs since 1992. Digimation is known for such plug-in technology as Bones Pro, Shag:Hair and Illustrate!. Digimation Plug-ins and Exluna's Entropy rendering system can be purchased on the World Wide Web at www.digimation.com or by contacting Digimation at 504-468-7898.

About Exluna
Founded in Berkeley in July 2000, Exluna's goal is to bring new Look Development solutions to market with software, techniques, and technologies for revolutionizing the way images are generated and who is able to generate them. By providing the market with the highest-quality Look Development applications integrated with standard content-creation and design tools, Exluna products will give digital artists the ability to create stunning 3D imagery without the infrastructure overhead of new tools, hardware, or personnel. Exluna's freeware product, Blue Moon Rendering Tools (BMRT), has been used by major film studios and 3D developers for more than seven years and credits include Hollow Man, A Bugs Life, The Cell, Gone in 60 Seconds, and Stuart Little.

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Exluna, Entropy, Blue Moon Rendering Tools, BMRT, and the Exluna logo are trademarks or registered trademarks of Exluna, Inc. in the United States and other countries. Discreet is a division of Autodesk, Inc. Discreet and 3ds max are trademarks or registered trademarks of Autodesk, Inc./Autodesk Canada, in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2002 Exluna, all rights reserved.

Exluna Editorial Contact:
David Higham
Exluna Marketing
Tel (510) 849-0973
david@exluna.com